The 3PL + Merchant SaaS + Logistics Platform.

Executive summary

Build Uzbekistan's leading delivery fleet, rider management, restaurant technology, merchant OS and logistics SaaS. Initially leverage Uzum and Yango for order volume and customer demand — becoming the infrastructure layer powering delivery rather than competing for end-user attention. This dramatically reduces customer acquisition costs, marketing burn and adoption risk.

Core business model

Four divisions built sequentially: (1) Fleet Operations 3PL — riders, motorcycles, dispatch and SLA management for Uzum, Yango, restaurants, pharmacies, supermarkets and e-commerce sellers. (2) Merchant Technology — POS, KDS, CRM, loyalty, analytics, QR ordering, direct ordering apps, white-label storefronts. (3) Marketplace — own food, grocery, courier and pharmacy delivery apps. (4) Fintech — rider financing, motorcycle leasing, merchant finance, SoftPOS, wallets, QR payments and insurance.

Market opportunity

~38M population. Tashkent (3–4M), Samarkand (1.3M), Namangan (1M+), Andijan (800K+), Fergana, Bukhara. Rapidly growing smartphone usage, digital payments, food delivery, e-commerce, social commerce and urbanisation. Restaurants remain under-digitised — a generational SaaS opportunity.

Strategic advantage

Instead of spending millions acquiring customers, use Uzum/Yango demand initially to build merchant relationships, rider network, logistics operations and merchant software ecosystem. Then migrate merchants toward direct ordering and gradually build the own marketplace.

Revenue model

Delivery margins (platform pays ~$1.00–$2.30 / drop, rider receives $0.65–$1.50, fleet keeps the spread). Motorcycle leasing ($10–$25 / rider / week). Rider financing ($1,200 bike financed for $1,900+). Merchant SaaS subscriptions. Dedicated fleet contracts for grocery chains, pharmacies, restaurants, marketplaces. Advertising on bike branding, delivery boxes and merchant promotions.

Technology platform

Rider app (onboarding/KYC, live orders, wallet, earnings, shifts, GPS, support, rider scoring, maintenance alerts). Merchant platform (POS, KDS, CRM, loyalty, inventory, analytics, direct ordering, QR menus, WhatsApp ordering). Fleet dashboard (live maps, rider tracking, SLA monitoring, dispatch analytics, profitability, rider utilisation, incident management). Dispatch engine (auto-assignment, batching, route optimisation, surge pricing, heat maps, ETA prediction).

Tech stack

React Native + Next.js frontends. Python FastAPI + Supabase + PostgreSQL + Edge Functions backend. AWS, Redis, WebSockets, Cloudflare infrastructure. Google Maps initially → Yandex Maps later. AI layer for fraud detection, ETA prediction, rider optimisation, demand forecasting, merchant insights.

Operations

HQ in Tashkent handles finance, dispatch, support, onboarding, compliance and analytics. Regional hubs in each city handle bike servicing, rider onboarding, spare bikes, maintenance and local support.

Risks

Operational: rider fraud, theft, accidents, churn, fake deliveries. Financial: delayed platform payouts, fuel inflation, bike maintenance. Strategic: overdependence on a single platform, regulatory changes, price wars.

Exit potential

Logistics infrastructure becomes extremely valuable. Potential acquirers: Uzum, Yango, regional super apps, fintech companies, marketplace operators, regional logistics consolidators.

Long-term vision

Becomes Uzbekistan's logistics operating system: fleets, riders, merchant tech, payments, financing, marketplace infrastructure, last-mile logistics, delivery SaaS and fintech ecosystem — not just a delivery company.